Peer-Reviewed Insight for Clinical Laboratory Management

High-quality content that drives powerful brand awareness and lead generation for suppliers targeting medical lab directors and managers involved in the efficiency, safety, ongoing education, regulatory adherence, and cost-effectiveness for the clinical laboratory.

Our Audience

Average Monthly Reach

Newsletter Subscribers

Average Monthly Page Views

Decision Makers

  • Lab Director | Lab Manager | Administrator | Supervisor | Section Manager Dept. Head | POL Group Practice Manager | Administrator MA | Nurse 39% 39%
  • Chief | Asst. Chief Medical Technologist | MLT | MLS | Pathologist | Physician 32% 32%
  • Clinical Chemist | Microbiologist | Hematologist | Director/Manager Radiology-Imaging | Hospital Admin. | Owner | Officer | Purchasing | LIS | EMR | EHR Manager 18% 18%
  • POCC/POCT Coordinator | Compliance | QA Coordinator | Manager Educator | Dept. Chair | Faculty | Phlebotomist | Nurse | Other 9% 9%

Diagnostic Lab Facilities

  • Hospital Lab | Independent Lab | Group Purchasing Organization 82% 82%
  • Group Practice Lab | Physician’s Office Laboratory 6% 6%
  • Government and Public Health Lab Biomedical Industrial Lab 3% 3%
  • Medical School | Med Tech | CLS Ed Programs 3% 3%
  • HMO/PPO | ACO-Accountable Care Organization | Other 3% 3%

Our Channels

Medical Laboratory Observer leverages a variety of popular channels to engage lab professionals on critical topics — creating a relevant and optimized environment for supporting marketing initiatives including branding and awareness, building a strong pipeline, and generating high-quality leads. Explore our channels.

Website

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Magazine

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Newsletters

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Twitter

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Facebook

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Planning Resources

Media Kit
Editorial Calendar
Audience Engagement Report
Specs & Best Practices

Media Kit

Comprehensive overview of the market, target audiences, content coverage, and our complete suite of capabilities, all strategically designed to assist marketers in achieving their goals.

Editorial Calendar

Overview of key focus areas, editorial coverage, and distribution channels [included in media kit download as well].

Audience Engagement Report

In-depth report featuring audience insights, demographics, trending content, and circulation.

Digital Ad Specifications

Specifications for digital advertising including display banners, rich media, audience extension, native advertising, newsletters, and 3rd party email.

Solutions for Marketers

Advertising

ADVERTISING

Powerful options for reaching target audiences, including display, newsletters, native, magazines, and data-driven opportunities.

CONTENT DEVELOPMENT

Full-service content marketing partner delivering a team of SME’s, designers, writers, content marketing, and engagement experts.

Data Driven Marketing

DATA DRIVEN MARKETING

Solutions for personalization, enhanced experiences, optimized campaigns, and targeting based on data and behavioral insights.
Lead Generation

LEAD GENERATION

Strategies for engaging audiences and generating leads that are more likely to convert into loyal customers and drive long-term success.

Research

RESEARCH

Development, data analysis, and market intelligence for making informed decisions, developing strategies, and maximizing impact.

Podcasts & Videos

VIDEO & PODCASTS

Proven techniques, popular platforms, and design services for creating engaging and powerful content that resonates with target audiences.

Medical Laboratory Observer Team

SALES

Healthcare Group Publisher
Chris Driscoll
978-880-8345
cdriscoll@endeavorb2b.com

Director of Healthcare Sales
Brian Rosebrook
918-728-5321
brosebrook@endeavorb2b.com

Director of MLO Sales
Carol Vovcsko
941-321-2873
cvovcsko@mlo-online.com
Territory: East, Midwest (except IL), International, Classifieds

Account Manager
Lora Harrell
941-328-3707
lharrell@mlo-online.com
Territory: West, South, Illinois

EDITORIAL

Editor-in-Chief
Christina Wichmann
618-205-5241
cwichmann@mlo-online.com

Managing Editor
Erin Brady
941-208-0197
ebrady@mlo-online.com

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